ZynBit Empowers Sales with Microsoft Power BI Embedded

Industry: Customer Relationship Management

ZynBit incorporated Power BI Embedded into their offering to drive value to their customers and increase monetization opportunities for sales and marketing teams.

Business Needs

ZynBit connects all of your sales and marketing Bits to help companies transform teams into what we call “Sales Nerds”. The next generation of sales pros are 1-part sales engineer, 1-part customer success and 1-part data analyst. Customer buying behavior is changing – consumers and buyers are heavily researching their vendors way before the first sales interaction ever happens, forcing sales teams to rethink how they operate.

In fact, a recent Corporate Executive Board study shared by the Harvard Business Review stated that, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—happens before even having a conversation with a supplier.”

Solution

ZynBit is hosted on the Azure Microsoft Cloud, which offers performance, scalability and security. Power BI Embedded was a natural fit with its ability to help ZynBit customers visualize customer data. ZynBit evaluated several solutions, focusing on user experience and design, the ability to tell stories with data, and ease of integration to the ZynBit platform.

Power BI Embedded offers a flexible pricing model with no upfront investment for developers, which is great for developers who need time to test and validate their product ideas. The pricing model is also nicely positioned for scale with a consumption model, which makes it easy to calculate and integrate into ISV subscription plans.

Benefits

Prologika helped ZyhBit to transition their data model from Tableau to Power BI and to integrate Power BI reports with Power BI Embedded.

• The multi-tenant system reduces maintenance
• Row-level security ensures that the user can access only the data they are authorized to see.
• Power BI Desktop helps minimize data engineering and development cycles.
• Out-of-the-box UX supports interactive and dynamic filters, which was a great value add for our customers.
• The integration with ASP.NET allowed ZynBit to use the Microsoft server side libraries to easily embed dashboards in our ASP.NET MVC pages. Hosting Power BI Embedded reports was extremely easy with Azure.

Customer satisfaction

ZynBit launched in 2015 and didn’t charge initially, because ZynBit wanted to garner as much feedback from potential customers as possible. Now they have  over 4,000 customers across the world using ZynBit to increase sales and deliver a better customer experience. Prospect and customer insights was always at the core of the ZynBit mission . The front end user experience is delivered through Outlook and Gmail and the backend platform is built on the Microsoft Azure Stack for security and scale. The customer was extremely pleased to know Microsoft would be launching Power BI Embedded for developers and now Power BI is part of the ZynIQ user experience.